Climate Communication Soundbites & Metaphors

    With his eyes finally focused posterity, Pres. Obama hit a home run in his climate speech today at Georgetown U.   (Will prompt action follow?   Stay tuned. . . )   In addition to the substance, the speech included some real zingers.

Below are some of his best  soundbites, followed by the full transcript of the speech.

“I don’t have much patience for anyone who denies that this challenge is real.   We don’t have time for a meeting of the Flat Earth Society.   Sticking your head in the sand might make you feel safer, but it’s not going to protect you from the coming storm…”

“Someday, our children, and our children’s children, will look at us in the eye and they’ll ask us, did we do all that we could when we had the chance to deal with this problem and leave them a cleaner, safer, more stable world?”

Continue reading

Posted in Climate Communication Soundbites & Metaphors | Tagged , , | 2 Comments
Climate Change Graphics & Video

What a great example of how to breath life into an abstract topic—renewable energy—by turning it into a human character.    Add bits of emotional drama, surprise and slightly-risque humor. . . and the story becomes irresistible!

This award-winning ad by the power company Epuron and the German Ministry for the Environment (BMU) went viral a few years ago,  and has taken on a life of its own,  recently reaching 4+ million hits on YouTube.    A good story always draws a crowd.

This ad was shown at the Climate Reality leadership training in SF last August to illustrate effective communication.

Posted in Climate Change Graphics & Video, Climate Change Humor, Climate Communication Narratives | Tagged , | 2 Comments
Climate Change Graphics & Video

Weathergirl loses it.       OMG!

Continue reading

Posted in Climate Change Graphics & Video, Climate Change Humor | Tagged , | 11 Comments
'Unusual Suspects'

Another excellent clip from “How to talk to an Ostrich, a series of short takes by PBS’s Earth the Operators’ Manual.

Posted in 'Unusual Suspects' | Tagged , , , | Leave a comment