To register, click "create an account" at bottom. If already registered, just login below.

Thanks for registering!
Login/Register

Make Your Climate Message Stick sticky-note_-_single

CB Overview Newcomers Start Here -- no image -- greyish

ClimateBites offers metaphors, soundbites, quotes, humor, cartoons, stories and graphics for everybody who talks about climate change and wants their message to stick. 

So lonely, misunderstood…

What a great example of how to breath life into an abstract topic—renewable energy—by turning it into a human character.    Add bits of emotional drama, surprise and slightly-risque humor. . . and the story becomes irresistible!

This award-winning ad by the power company Epuron and the German Ministry for the Environment (BMU) went viral a few years ago,  and has taken on a life of its own,  recently reaching 4+ million hits on YouTube.    A good story always draws a crowd.

This ad was shown at the Climate Reality leadership training in SF last August to illustrate effective communication.

This entry was posted in Climate Change Graphics & Video, Climate Change Humor, Climate Communication Narratives and tagged , . Bookmark the permalink.

2 Responses to So lonely, misunderstood…

  1. Don says:

    Hey Tom,
    Thanks for the video. I really like it, though I sort of wish I got to learn a little bit about his new job. :-)
    Don

    • Tom Smerling says:

      Hey, Don. Nice to see your comments here! A little feedback always livens things up…

      BTW, this clip reminds me of a reflection I heard years ago from an elderly resident of Hood River OR, a famous windsurfing mecca, Gazing out at the sails speeding across the Columbia River Gorge he said, “Lived here all my life. We always thought of the wind as a curse, something we simply had to endure. Now there’s all these people coming here for the wind.”

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>