Category Archives: Tools

What a great example of how to breath life into an abstract topic—renewable energy—by turning it into a human character.    Add bits of emotional drama, surprise and slightly-risque humor. . . and the story becomes irresistible! This award-winning ad by … Continue reading

Posted in Climate Change Graphics & Video, Climate Change Humor, Climate Communication Narratives | Tagged , | 2 Comments

Weathergirl loses it.       OMG!

Posted in Climate Change Graphics & Video, Climate Change Humor | Tagged , | 5 Comments

Last week at the Climate Reality Leadership Training in San Francisco, storytelling guru Andy Goodman led a spellbinding session on the importance of “changing the story.”    Goodman described research that confirmed what many of us have experienced:  in a public … Continue reading

Posted in Climate Communication Narratives | Tagged , , | 4 Comments

The defensive walls of the ‘Denial Citadel’ were breached on Saturday by Richard Muller’s announcement that he is no longer sceptical about climate science. Call me a converted skeptic. Three years ago I identified

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African lions on the hunt prowl the edge of a herd, single out one buffalo, then hunt as a pack to separate the individual from the herd and bring it down.   In The Hockey Stick and the Climate Wars, … Continue reading

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This updated USGS image is a striking  reminder of our vulnerability (click to enlarge).    In wet areas of the world—like northeastern U.S.—we take ample water supplies for granted, but globally it is a precious resource. Our food supply depends … Continue reading

Posted in Climate Change Graphics & Video, Uncategorized | Tagged , , | 2 Comments

As  public pressure grows for cutting fossil fuel subsidies, activists are turning to social media to keep the heat on governments around the world. Climate communicators are experimenting with fresh ways  to use the two dominant social media, Twitter and … Continue reading

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Sometimes I feel like I’m living in a bubble. Actually, we all live in our own custom-made bubbles that are shaped by our life experience and our education. The world in my bubble is different from the world in your … Continue reading

Posted in Climate Communication Narratives, Climate Communication Tips, Uncategorized | Tagged , , , , , | 3 Comments

The Word – Sink or Swim (Colbert Report, 6/4/12) Thank god for parody— the best tool for puncturing puffed-up politicians who parade their ignorance. Here, Stephen Colbert skewers the North Carolina legislature’s proposal to outlaw use of climate models in … Continue reading

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Canadian artist Franke James gives reign to her ‘inner trickster’ to produce delightful visual essays that advocate for action to address climate change. Charles Darwin (left) famously said, “It is not the strongest nor the most intelligent of the species … Continue reading

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