Renewables too expensive? Navy Secy. Mabus: "Every new technology is more expensive. What if we hadn’t started using computers because they were more expensive than typewriters? What if we hadn't started using cell phones because they were more expensive than land lines? Where would we be?"
Mitigation costs too much? This is like saying 'fixing the dodgy brakes on my car costs too much, so I'm going to ignore the problem.' The consequence will likely be a wrecked car, and you in hospital, broke and suffering. Mitigation is expensive, but not doing it will be far more so.
In climate communication, "We need to stop being Chicken Little and start being The Little Engine That Could." Less of 'the sky is falling' and more 'I think I can, I think I can.'
The Dinosaur Economy is an energy intense economy that relies primarily on fossil fuels such as oil, coal and natural gas that are derived from dinosaurs, plants and other prehistoric biota. The Dinosaur Economy is going extinct because these resources are running out.
"What’s more socialist than American taxpayers subsidizing the fossil industry while they fleece our wallets? Perhaps Exxon should be renamed The People’s Oil Company of America." — Richard Whiteford, Environmental Communications Consultant in Downingtown, Pa.
"Anyone who hears this: your job for the rest of your life is to make the impossible possible."—Dave Roberts (Grist).
"You don't have to believe in climate change to solve it. Everything we do to raise energy efficiency, will make money, improve security & health, and stabilize climate." - physicist Amory Lovins, chairman of the Rocky Mountain Institute.
Climate change is like one of those Hollywood disaster movies that pit obstructionists against ordinary people who become heroes. Those movies often end with a kiss. We don't know how the climate change story will end—will our grandchildren enjoy some end-of-movie kisses?
"Our goal to be supplied 100% by renewable energy is the right goal and marrying up renewables with energy efficiency is especially powerful." — Wal Mart President & CEO Mike Duke