We tend to reject what is true but unpleasant... Featured
Bite Source: Generally attributed to H.L. Mencken, but not found in his writings.
Notes: Denial is a universal human tendency to reject new information that is threatening -- to our peace-of-mind, our worldview, our self-esteen, or our social standing. We all do it. Some denial carries little or no consequence. In other cases -- e.g. early symptoms of cancer or heart disease -- it can be catastrophic.
A big challenge for climate change communicators is to address the issue of denial head-on, normalize it and correct misinformation, without inadvertantly offending honest skeptics who are genuinely trying to decide who to believe.
Image source: See Tools/Humor/Cartoons/"Voting With Their Feet"