Source: Citizens’ Climate Lobby April International Conference Call recording.
Extended Quote: from George Marshall:
“Really what happens in climate change is that we are gathering stories around it. If we like the story, if it speaks to us and our values, then we accept it and we say, ‘Yes, I this a threat.’
If we don’t like the story and we don’t like whose telling it, or the values or the language it contains, we say ‘no.’
It’s all about the story and the stories become powerful and believed because they are cast around by people we trust.
It’s very important to say that this is not about the science. The science, I agree, is very strong. Science is not what persuades people. It’s the stories they hear from the people they trust.”
As previously noted on Climatebites, storytelling guru Andy Goodman led a spellbinding session on the importance of “changing the story” at the 2012 Climate Reality Project Training in San Francisco. He gave an excellent example of a mock book-burning party used to save a Troy, Michigan library. The lesson of that story according to Andy:
"If you want to change the world for the better, first you have to change the story."
Andy Goodman also said:
"Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. Stories get stored. And when you can change the story, you can change the world."
For additional information, look at Tom Smerling's blog on Climatebites about Andy Goodman from October 19, 2011: Numbers numb, jargon jars. Tell a Story!
Looks like Andy Goodman and George Marshall agree: it’s stories, not facts and science, especially from sources we trust, that best persuade us about climate change.
Image Source: infomart.com
One of the goals of infomart.com is "to help you more effectively tell your stories."