Alternatives to climate science jargon, definitions, synonyms for "global warming," effective climate communication.
"Skepticism is invaluable to the scientific method. But an honest skeptic can be persuaded by facts. These deniers are largely impervious to facts — at least facts that contradict their worldview."
Since few people actually spend much time in greenhouses, perhaps we should call it 'The Parked Car Effect.' We all know what happens when you park your car in the hot sun with the windows closed. Light enters, hits the upholstery, which heats up and warms the interior air. But the heat can't esc...
"It should be possible to write about science in plain English, though asking a scientist to do that is like asking a cat to bark."— Dr. Richard Somerville, Scripps Institution of Oceanography, Coordinating Lead Author of the IPCC's Fourth Assessment Report.
"When it comes to climate change, true skepticism is two-sided. One-sided skepticism is no skepticism at all." —Michael Mann. "I will call people who deny the science 'deniers.' I won't be deterred by the fact that they don't like the use of that term and no doubt that just...
In climate communication, "We need to stop being Chicken Little and start being The Little Engine That Could." Less of 'the sky is falling' and more 'I think I can, I think I can.'
"If you want to change the world for the better, first you have to change the story."
Skepticism = looking at all the evidence before drawing a conclusion. Denial = rejecting any evidence that does not support your preferred, predetermined conclusion.
A school bus goes up a hill, then down. The hilltop is the tipping point. Earth is the bus, but with no driver, just quarreling teenagers, called governments. And no brakes.
"The more people with visible tattoos who advocate for clean energy, the more success it will have in Washington. You win the tattooed vote and we’ll have the damnedest environmental policy anybody ever saw."—Bill Clinton
"Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. Stories get stored. And when you can change the story, you can change the world." — Andy Goodman, a nationally recognized author, speaker, and consultant in the field of public interest communications.
“Science is not what persuades people. It’s the stories they hear from the people they trust.” – George Marshall, the founder of the Climate Outreach and Information Network, based in Oxford, England.
“Based on the evidence, more than 97% of climate experts are convinced that human-caused climate change is happening.” – Edward Maibach, Teresa Myers, & Anthony Leiserowitz, of George Mason & Yale Universities.