Climate Communication Narratives

Last week at the Climate Reality Leadership Training in San Francisco, storytelling guru Andy Goodman led a spellbinding session on the importance of “changing the story.”    Goodman described research that confirmed what many of us have experienced:  in a public debate, a misleading but vivid anecdote can trump reams of data and logic.    (Anybody remember Ronald Reagan’s wildly exaggerated “Welfare Queen” imagery?)

So often, the only way to dislodge emotionally-charged disinformation is to tell a better, more compelling story.

To see this principle in action, check out this wonderful little clip from Goodman’s Free Range Thinking newsletter about a successful campaign in Troy MI that defeated the Tea Party and saved the city library.    Lots of lessons here!  Continue reading

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Climate Communication Narratives

The defensive walls of the ‘Denial Citadel’ were breached on Saturday by Richard Muller’s announcement that he is no longer sceptical about climate science.

Call me a converted skeptic. Three years ago I identified Continue reading

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Climate Communication Tips

The pride of lions closes in for the kill, stalking its prey, waiting to spot a weak buffalo.

African lions on the hunt prowl the edge of a herd, single out one buffalo, then hunt as a pack to separate the individual from the herd and bring it down.   In The Hockey Stick and the Climate Wars, Michael E. Mann notes that critics of climate science often use the same tactic, which he dubs ‘The Serengeti Strategy.’ Continue reading

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'Unusual Suspects'

Here’s veteran TV meteorologist Paul Douglas (“A Message from a Republican Meteorologist on Climate Change):

“I’m going to tell you something that my Republican friends are loath to admit out loud:  climate change is real.   I am a moderate Republican, fiscally conservative; a fan of small government, accountability, self-empowerment, and sound science. Continue reading

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