Tag Archives: audience

Climate Communication Tips
A touchstone for tone. . . and your real audience

“When you counsel someone, you should appear to be reminding him of something he had forgotten, not of the light he was unable to see.”

           — Baltasar Gracian (1601-1658)

Gracian’s aphorism is a nice touchstone for “tone,” which is so crucial to winning over an audience.   In a debate with a skeptic, keep in mind that the key audience is not your opponent; it’s the silent onlookers.  Focusing on the skeptic across the table is like a trial lawyer Continue reading