Tag Archives: language

Climate Communication Tips
“It’s Not What You Say, It’s What People Hear”

Forgive me for quoting dark arts spinmeister Frank Luntz (above), but sadly there’s no wordsmith in the “reality-based community” who nails this point so thoroughly.

Perhaps that’s because so many of us are still wedded to the myths that either 1) “the science speaks for itself” (it does, but only to other scientists), or 2)  saying things clearly and Continue reading