Make Your Climate Message Stick 
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Tag Archives: narrative
Climate Communication NarrativesLast week at the Climate Reality Leadership Training in San Francisco, storytelling guru Andy Goodman led a spellbinding session on the importance of “changing the story.” Goodman described research that confirmed what many of us have experienced: in a public … Continue reading
The defensive walls of the ‘Denial Citadel’ were breached on Saturday by Richard Muller’s announcement that he is no longer sceptical about climate science. Call me a converted skeptic. Three years ago I identified Share on TwitterShare on Facebook
Watch this 13-min video, and you may never want to get up in front of an audience again without uttering, at some point, the seven magic words in the title. Why? Because. . . “Story is how we are reminded, … Continue reading
“Even if you have reams of evidence on your side, remember: numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell a story.” “While we will … Continue reading