Make Your Climate Message Stick 
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Tag Archives: story
Climate Communication NarrativesLast week at the Climate Reality Leadership Training in San Francisco, storytelling guru Andy Goodman led a spellbinding session on the importance of “changing the story.” Goodman described research that confirmed what many of us have experienced: in a public … Continue reading
Like half the planet, I love Angry Birds. Apart from the intricate challenges of figuring out trajectories and new strategies, the game taps into a brutal and primal delight in the fierce battle for survival. Share on TwitterShare on Facebook
“Even if you have reams of evidence on your side, remember: numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell a story.” “While we will … Continue reading
Persuasive and memorable climate communicators weave their facts into a compelling story, aka narrative. As Dr. Drew Westen, author of “The Political Brain,” said in an Aug 6 New York Times op-ed: “The stories our leaders tell us matter, probably almost … Continue reading