Tag Archives: storytelling

Last week at the Climate Reality Leadership Training in San Francisco, storytelling guru Andy Goodman led a spellbinding session on the importance of “changing the story.”    Goodman described research that confirmed what many of us have experienced:  in a public … Continue reading

Posted in Climate Communication Narratives | Tagged , , | 4 Comments

Canadian artist Franke James gives reign to her ‘inner trickster’ to produce delightful visual essays that advocate for action to address climate change. Charles Darwin (left) famously said, “It is not the strongest nor the most intelligent of the species … Continue reading

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Watch this 13-min video, and you may never want to get up in front of an audience again without uttering, at some point, the seven magic words in the title.    Why?   Because. . . “Story is how we are reminded, … Continue reading

Posted in Climate Communication Narratives | Tagged , | 7 Comments

“Even if you have reams of evidence on your side, remember:  numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart.   If you want to connect with your audience, tell a story.” “While we will … Continue reading

Posted in Climate Communication Narratives, Climate Communication Tips | Tagged , , | 2 Comments

Persuasive and memorable climate communicators weave their facts into a compelling story,  aka narrative.    As Dr. Drew Westen, author of “The Political Brain,”  said in an Aug 6 New York Times op-ed:  “The stories our leaders tell us matter, probably almost … Continue reading

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